Edge N Elevate was founded by Sandra Wheatley Smerdon, a certified Co-Active Coach and senior executive with more than 30 years of experience working as a trusted coach and communications advisor to some of the most influential CEOs and C-suite leaders in the industry.
During her tenure, Sandra partnered closely with executive leadership teams at AMD, Netapp, Cisco, Fortinet, and Palo Alto Networks during periods of rapid growth, transformation, and market disruption.
Additionally, Sandra has deep experience building, transforming, and leading global communications organizations in high-tech across the United States, Europe and Asia.

About Edge N Elevate

Edge N Elevate was founded by Sandra Wheatley Smerdon, a certified Co-Active Coach and senior executive with more than 30 years of experience working as a trusted coach and communications advisor to some of the most influential CEOs and C-suite leaders in the industry.
During her tenure, Sandra partnered closely with executive leadership teams at AMD, Netapp, Cisco, Fortinet, and Palo Alto Networks during periods of rapid growth, transformation, and market disruption.
Additionally, Sandra has deep experience building, transforming, and leading global communications organizations in high-tech across the United States, Europe and Asia.
About Edge N Elevate

Edge N Elevate was founded by Sandra Wheatley Smerdon, a certified Co-Active Coach and senior executive with more than 30 years of experience working as a trusted coach and communications advisor to some of the most influential CEOs and C-suite leaders in the industry.
During her tenure, Sandra partnered closely with executive leadership teams at AMD, Netapp, Cisco, Fortinet, and Palo Alto Networks during periods of rapid growth, transformation, and market disruption.
Additionally, Sandra has deep experience building, transforming, and leading global communications organizations in high-tech across the United States, Europe and Asia.






Having managed large, highly distributed teams across the U.S., Europe, and Asia, Sandra brings a rare, real-world understanding of how leadership, communication, and culture intersect at scale. She understands the complexity of leading across geographies—navigating cultural nuance, aligning cross-functional stakeholders, and driving clarity, accountability, and trust in global organizations operating under constant pressure.
Over the course of her career, Sandra has been widely recognized for excellence in communications, leadership, and corporate social responsibility, and her work has been featured in leading industry publications.

Having managed large, highly distributed teams across the U.S., Europe, and Asia, Sandra brings a rare, real-world understanding of how leadership, communication, and culture intersect at scale.
She understands the complexity of leading across geographies—navigating cultural nuance, aligning cross-functional stakeholders, and driving clarity, accountability, and trust in global organizations operating under constant pressure.
Over the course of her career, Sandra has been widely recognized for excellence in communications, leadership, and corporate social responsibility, and her work has been featured in leading industry publications.

Having managed large, highly distributed teams across the U.S., Europe, and Asia, Sandra brings a rare, real-world understanding of how leadership, communication, and culture intersect at scale.
She understands the complexity of leading across geographies—navigating cultural nuance, aligning cross-functional stakeholders, and driving clarity, accountability, and trust in global organizations operating under constant pressure.
Over the course of her career, Sandra has been widely recognized for excellence in communications, leadership, and corporate social responsibility, and her work has been featured in leading industry publications.
This global operating experience gives Sandra a distinct coaching advantage: she helps leaders cut through noise, lead with confidence across borders, and translate vision into action—no matter how complex the organization or how high the stakes.
This global operating experience gives Sandra a distinct coaching advantage: she helps leaders cut through noise, lead with confidence across borders, and translate vision into action—no matter how complex the organization or how high the stakes.
This global operating experience gives Sandra a distinct coaching advantage: she helps leaders cut through noise, lead with confidence across borders, and translate vision into action—no matter how complex the organization or how high the stakes.
